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Mike's Reading List

I am currently reading:

Gravitational Marketing: The Science of Attracting Customers - Jimmy Vee, Travis Miller & Joel Bauer

Below is a partial list (in no particular order) of the books I've read over the years in my efforts to learn about marketing, motivation, sales, and particularly website marketing. 

What I've done with The Website Owner's Manual is take all this information and distilled into a single reference that is in plain English, understandable by any dentist.

Click on the links to get your own copy of the books in the list below from 

Stars indicate my favorites.

Twitter Power: How to Dominate Your Market One Tweet at a Time - Joel Comm  

Screw It, Let's Do It (Expanded Edition): 14 Lessons on Making It to the Top While Having Fun & Staying Green - Richard Branson

Ignore Everybody: and 39 Other Keys to Creativity - Hugh MacLeod


Outliers: The Story of Success - Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell

Unlimited New Patients - Howie Horrocks

More Unlimited New Patients - Howie Horrocks

Everything is Marketing - Fred Joyal (founder of 1800-DENTIST)

The Greatest Salesman in the World - Og Mandino


Little Red Book of Selling: 12.5 Principles of Sales Greatness - Jeffrey Gitomer


Brag!: The Art of Tooting Your Own Horn without Blowing It - Peggy Klaus


The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It - Michael Gerber


The Invisible Touch: The Four Keys to Modern Marketing - Harry Beckwith

How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register - Jeffrey J. Fox


Fish! A Remarkable Way to Boost Morale and Improve Results - Stephen C. Lundin, PhD


Gung Ho! Turn On the People in Any Organization - Ken Blanchard


Getting to Yes: Negotiating Agreement Without Giving In - Fisher, Ury, and Patton


The Greatest Salesman in the World: Part II The End of the Story (Vol 2) - Og Mandino


Tribes: We Need You to Lead Us - Seth Godin

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World - Seth Godin

Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books) - Jeffrey Gitomer


25 Ways to Win with People: How to Make Others Feel Like a Million Bucks - John C. Maxwell


Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy - Ron Willingham


A Consumerist's Road Map - Dr. Howard Farran

Whale Done! : The Power of Positive Relationships - Ken Blanchard


The Fred Factor: How passion in your work and life can turn the ordinary into the extraordinary - Mark Sanborn

Primal Leadership: Learning to Lead with Emotional Intelligence - Coleman, Boyatzis, and McKee


The Dip: A Little Book That Teaches You When to Quit (and When to Stick) - Seth Godin

The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite - Port and Marshall

Dentists:  An Endangered Species - Dr. Paul Homoly

Meatball Sundae: Is Your Marketing out of Sync? - Seth Godin

Ziglar on Selling: The Ultimate Handbook for the Complete Sales Professional - Zig Ziglar


Selling the Invisible: A Field Guide to Modern Marketing - Harry Beckwith

What Clients Love: A Field Guide to Growing Your Business - Harry Beckwith

The Wisdom of Crowds - James Surowiecki


Selling Dreams: How to Make Any Product Irresistible - Longinotti-Buitoni

Networking with the Affluent and Their Advisors - Dr. Thomas Stanley


You, Inc.: The Art of Selling Yourself - Harry Beckwith

The 7 Habits of Highly Effective People - Stephen Covey

The Millionaire Next Door - Stanley and Dankin

Building a Web Site for Dummies - Crowder


Good to Great: Why Some Companies Make the Leap... and Others Don't - Jim Collins


Search Engine Optimization For Dummies (For Dummies (Computer/Tech)) - Kent


Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth - T. Harv Eker


Break From the Pack: How to Compete in a Copycat Economy - Harari


Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More - Chris Anderson

The Power of Focus: What the Worlds Greatest Achievers Know about The Secret of Financial Freedom and Success - Jack Canfield


The Magic of Thinking Big - David J. Schwartz, PhD


Soft Selling in a Hard World: Plain Talk on the Art of Persuasion (2nd Edition-Revised & Updated) - Vass


Best Website: Simple Steps to Successful Websites - Nelson Bates


You Are the Message - Roger Ailes


Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout


Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing - Eisenberg & Eisenberg


Riches in Niches: How to Make It Big in a Small Market - Friedmann


Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition (Voices That Matter) - Krug


Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas - Bayan


Small Is the New Big and 183 Other Riffs, Rants, and Remarkable Business Ideas - Seth Godin

Web Design All-in-One For Dummies - Sue Jenkins


Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life - Spencer Johnson, MD

Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse - Meyerson


Web Marketing For Dummies - Jan Zimmerman


Success Is a Choice: Ten Steps to Overachieving in Business and Life - Rick Pitino


Becoming a Person of Influence: How to Positively Impact the Lives of Others - John C. Maxwell


The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters - Joe Sugarman

Pay Per Click Search Engine Marketing For Dummies - Peter Kent


Made to Stick: Why Some Ideas Survive and Others Die - Chip Heath


AdWords For Dummies - Howie Jacobson